September 26, 2009 - Billboard
‘Jimmy Kimmel’ Demonstrates That TV Reach Is About More Than Audience Size

September 2009 - Film Journal
Coming of Age: Movie Advertising Techniques for the 21+ Crowd
Coming of Age: Page 2

July 2009 - Moviegoer Quick Facts
Moviegoer Quick Facts: Nielsen PreView Reveals Audience Preferences

June 2009 - ESA Newsletter
2009 E3 EXPO SHOWCASES LATEST IN VIDEO GAME CREATIVITY, INNOVATION

June 2009 - Film Journal
Beyond Opening Weekend: Nielsen PreView Report Reveals ‘How to Maximize Margins’

May 20, 2009 - Progressive Grocer
How Athletic Endorsements Impact CPG Sales: Nielsen

March 30, 2009 - MultiChannel News
Game's On For Cable

March 26, 2009 - Brand Republic
Study shows in-game advertising more effective than TV

March 24, 2009 - TV by the Numbers
Time spent with videogames catching up to broadcast nets…

March 24, 2009 - Mediaweek.com
Nielsen: Video Games Approaching "5th Network" Status

February 26, 2009 - Ocala.com
Ocala goes 3-D with new Hollywood 16 system

February 19, 2009 - Rethink. Oscar Edition - Blog
Can this Sunday's show reverse a downward trend?

February 14, 2009 - Billboard
Jump a Little Lighter: After His Super Bowl Halftime Show, Bruce Springsteen Is Poised For A Big Sales Boost

January 23, 2009 - The Hollywood Reporter
Slight to 'Dark Knight' will make Oscar Telecast Tougher to Sell

December 8, 2008 - Brandeo - blog
Research Insights: Segment Hispanic Consumers by Acculturation for Effective Marketing

October 28, 2008 - Sports Business Daily
RIGHT HAND TURN

October 24, 2008 - THR
Battleground Marketing

October 1, 2008 - World Mag.com
Dems and the box office

August 14, 2008 - THR
MyTHR August 2008

June 23, 2008 - Nielsen
NIELSEN FINDS STRONG CONSUMER APPETITE FOR 3-D FILMS BUT WEAK AWARENESS

June 10, 2008 - BtoB Magazine
Readers, researchers, writers collaborate on ‘The Hollywood Reporter’s’ MyTHR

June 3, 2008 - DMNews
Consumers exerting more control on magazines

June 2, 2008 - Nielsen
"YOU VOTE, WE REPORT The Hollywood Reporter and Nielsen PreView Team Up to Present “MyTHR” MyTHR Enables Users to Select Industry Topics They Most Want to Read About "

May 30, 2008 - The Hollywood Reporter
Local Drama and Broad Comedy: Study shows that niche audiences need niche media-marketing choices

April 1, 2008 - Film Journal Magazine (ShoWest Edition)
Announcing Nielsen PreView

March 14, 2008 - THR
Nielsen brings PreView to ShoWest

March 13, 2008 - CBS
Study: Less Cursing = More $$ For PG Films

March 13, 2008 - The Columbus Dispatch
Foul language proves bad for box office, study finds

March 12, 2008 - Nielsen
NIELSEN PREVIEW LAUNCHED - First Nielsen PreView Member Report Finds Online Buzz an Early Predictor of Movie Box Office Sales

March 11, 2008 - THR
Nielsen offers free PreView

March 11, 2008 - Media Buyer Planner
Nielsen Report Ties Blogging to Box Office Success

March 11, 2008 - Adweek
Nielsen Launches PreView

March 10, 2008 - Variety
Studios, theaters near digital pact

March 8, 2008 - BrandWeek | AdWeek | MediaWeek
The best way to court Hispanics may be to get granular and local.

March 3, 2008 - BrandWeek Online
Granular and Local: The best way to court Hispanics may be to get granular and local.