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June 10, 2008 - BtoB Magazine
Readers, researchers, writers collaborate on ‘The Hollywood Reporter’s’ MyTHR 
June 3, 2008 - DMNews
Consumers exerting more control on magazines
June 2, 2008 - Nielsen
"YOU VOTE, WE REPORT The Hollywood Reporter and Nielsen PreView Team Up to Present “MyTHR” MyTHR Enables Users to Select Industry Topics They Most Want to Read About
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May 30, 2008 - The Hollywood Reporter
Local Drama and Broad Comedy: Study shows that niche audiences need niche media-marketing choices
April 1, 2008 - The Shreveport Times
Horton Hears a Who, but can Hollywood hear the cash register?
April 1, 2008 - Film Journal Magazine (ShoWest Edition)
Announcing Nielsen PreView
March 17, 2008 - Berkshire Eagle
Less cussing, bigger payday
March 15, 2008 - Pittsburgh Tribune Review
Money making movies are all about the language
March 14, 2008 - Honolulu Advertiser
Less profanity, more profits
March 14, 2008 - THR
Nielsen brings PreView to ShoWest
March 13, 2008 - CBS
Study: Less Cursing = More $$ For PG Films
March 13, 2008 - The Columbus Dispatch
Foul language proves bad for box office, study finds
March 13, 2008 - Chicago Sun Times
Study: PG films with less profanity made more money
March 13, 2008 - Yahoo Movies
Nielsen study shows profanity in PG movies helps determine their box office success
March 13, 2008 - Yahoo News
Study: Profanity affects PG box office
March 13, 2008 - LA Daily News
Dirty Words Don't Pay in PG
March 13, 2008 - International Herald Tribune
Study: Profanity in PG movies helps decide box office success; less cursing means more money
March 13, 2008 - The AP
Study: Profanity Affects PG Box Office
March 12, 2008 - The DMA
Nielsen Launches 'PreView,' a B-to-B Research Service
March 12, 2008 - Nielsen
NIELSEN PREVIEW LAUNCHED - First Nielsen PreView Member Report Finds Online Buzz an Early Predictor of Movie Box Office Sales
March 11, 2008 - THR
Nielsen offers free PreView
March 11, 2008 - Media Buyer Planner
Nielsen Report Ties Blogging to Box Office Success
March 11, 2008 - Adweek
Nielsen Launches PreView
March 10, 2008 - Variety
Studios, theaters near digital pact
March 10, 2008 - Marketing y Medios
Study Targets Hispanics' Diverse Economic Clout
March 8, 2008 - BrandWeek | AdWeek | MediaWeek
The best way to court Hispanics may be to get granular and local.
March 3, 2008 - BrandWeek Online
Granular and Local: The best way to court Hispanics may be to get granular and local.
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